WHO WE ARE
For the purposes of this privacy (" Policy"), " we", " us" and " our" shall mean Apart of Me, a restricted fund under auspices of Prism the Gift Fund, a company limited by guarantee incorporated in England (registered number: 04677253) with its registered address at 20 Gloucester Place, London, W1U 8HA and a registered charity in England and Wales (charity number: 1099682)and its related affiliates and its or their partners, members, directors, officers and employees, as the context required.
This Policy aims to give you information on how we collect and process your personal data through your use of this mobile application (" App") and the game available on it, including any data you may provide when using our App.
PERSONAL DATA WE COLLECT
Personal data means any information about a person that can identify him or her. We collect or receive information in two ways: (1) you voluntarily provide information to us, such as by creating an account on our App, or (2) we collect information automatically through tracking technologies that monitor your use of our App. Each of these methods is described in more detail below.
Information you voluntarily provide
You might provide information to us in connection with your use of our App, such as when creating an account or when you contact us for technical support or any other reason.
The information you provide to us may include your name, your display name and your email address(es). Sometimes we ask for your age and your gender. You may also choose to provide us with the name(s) of the loved one(s) you have lost and information about how he or she died.
Internet protocol addresses (which are unique numbers that link to your online activity) are considered "personal data" in the United Kingdom and will be treated in accordance with this Policy.
If you store information locally on your device, we will not have access to your information (other than usage data and statistics about how you use our App, as described in the next section below).
Information we collect when you use our App
When using our App, we will collect certain information automatically through tracking technologies. This information will include:
We typically aggregate the data that we collect automatically and use it in statistical form to determine trends among groups of users, rather than using it to identify individuals. However, if any of this information does identify you as an individual, we will treat that information as personal data.
To learn more about out tracking technologies and for our detailed notice, please see Tracking Technologies section below
HOW WE USE PERSONAL DATA
We use the personal data we have only in accordance with the law in the following ways:
|Modifying or improving features, addressing technical issues, preventing identity theft or misuse of our App, and conducting data analytics||To perform our contract with you.For our legitimate interests (to improve our App, provide IT services, prevent identity theft and inform our marketing strategy).|
|Assessing the effectiveness of our App and understand how people interact with the game||For our legitimate interests (to improve our App).|
|Managing our relationship with you and communicating with you about our App, and letting you know about our policies and terms. We also use your information to respond to you when you contact us.||To perform our contract with you.|
|If you have consented to your information being used for such purposes, conducting and supporting research and innovation on child bereavement therapies and counselling.||For our legitimate interests and those of professionals involved in bereavement research and therapies (to support, develop and improve research, innovation and counselling in bereavement services and therapies).|
Any personal data you provide that has special protections, such as information about your health and wellbeing, will not be used by us except with your explicit consent.
If you have created an account with us, your personal data will be stored on servers in the United Kingdom.
SHARING YOUR PERSONAL DATA
In processing your personal data, we may share your personal data in the following ways:
We employ security measures to protect your personal data from access by unauthorised persons and against unlawful processing, accidental loss, destruction and damage. We will take steps to ensure that your information receives an adequate level of security protection where it is processed and your rights continue to be protected.
The transmission of information using Wi-Fi networks and cellular data networks may not be completely secure. Although we will use reasonable endeavours to protect your personal data, we cannot guarantee the security of data transmitted to us using our App and any such transmission is made at your own risk.
We will keep your personal data for as long as you have an account with us, while we have a legitimate business need to do so, or as required by law, whichever is the longer.
To determine our appropriate retention period for your personal data, we will consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we use your Personal Data and whether we can achieve those purposes through other means, and our legal obligations.
Due to the nature of our activities and the purpose of our App, we hold personal data relating to children and young people when they access our App. These details are held with the explicit consent of the child (if the child is 13 years or older), or the child's parent or guardian (if the child is under 13 years). We ensure this data is appropriately protected by us and any third party we disclose it to.
We do not collect any information from children that is not required for them to use the App. Parents or guardians can contact us to:
Unity Analytics may collect personal data from children while helping us analyze use of the App. Please contact us with questions about Unity Analytics’ data practices.
We use tracking technologies, such a device fingerprinting, in connection with the operation of our App for analytics purposes. These help us better understand the behavior of the users on our App and improve our App accordingly, for example by making sure users are finding what they need easily. By choosing to use our App after having been notified of our use of tracking technologies in the ways described in this Policy, and, in applicable jurisdictions, through notice and unambiguous acknowledgement of your consent, you agree to such use.
Please note that you may not be able to control tracking technologies through settings on your mobile device.
Subject to applicable law, you have the following rights in relation to your personal data:
You may exercise your rights by contacting us as indicated under the How to Contact Us section below.
CHANGES TO THIS POLICY
By continuing to use our App or providing us with information following such a replacement Policy being uploaded, you agree that you will be deemed to have agreed to be bound by the replacement Policy.
If you have any questions about this Policy or our data processing practices, you can contact us by: